Goya XD

Experience Design Studio

Helping
organisations
grow without losing
what makes them

human.

Helping organisations grow without losing what makes them

human.

We help founders and specialists
move forward – with clarity, alignment, and human-centred design that works.

Most business challenges aren’t just people or process problems.

At their core, they’re design challenges:
how systems, culture, communication, and experiences are

SHAPED or NEGLECTED

by the people running them.

That’s where Goya comes in:

Goya is led by Tess, and supported by a trusted network of collaborators. We work with founders, leaders, and teams to align strategy, culture, and experience — so people are clear on what matters, connected to the work, and confident in how to move forward.

No five-step formulas.
No silver bullets.
Just a practical partnership and focus on what matters.

…and how We Show up in that partnership depends on what you need.

Sometimes we work inside your team. Sometimes alongside it.
Always with care, curiosity, and commitment.

Stop feeling stuck. Start seeing progress.